Duration
8 months (2 trimesters) accelerated
Locations
Sydney, Melbourne
Fees
Intake Dates

February, June, September

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International

CRICOS 085007A

JMC welcomes from all over the world.
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Technology is moving fast and society is changing with it. If you’re passionate about all things visual and the impact design has on people and culture, this course is for you.

At the Diploma level, explore the fundamentals of graphic design and the technical skills required to create aesthetically appealing messaging. Then delve into the design process, from research, ideation, sketching and prototyping, to implementation and watch your work come to life.

Removed from traditional classroom learning, you’ll enjoy working within a design-studio environment. Tackle creative briefs, sketch ideas on paper and create quick prototypes for testing with a realized digital outcome. Learn the processes involved with creating compelling user experiences, and utilize different tools and tech to help you make it.

Why Study Design at JMC?

Go beyond graphic design into the world of digital and user experience
Be futureproof, with our hands-on and adaptable learning approach
Delve into the design process and become a creative digital ninja

Technology & Facilities

At JMC, design is our passion. Our classrooms are equipped with cutting-edge technology, always in sync with the latest industry standards and software advancements. From your very first day, you'll experience classes in studio-like settings, complete with an array of tools at your disposal. This includes Wacom or XP Pen graphics tablets, HTC Vive VR technology, 3D printers, and DSLR cameras, providing ample opportunities for creative experimentation and design. Additionally, we offer a complimentary Adobe Creative Cloud license for your personal computer, granting full access to Adobe's suite of applications and software, such as Photoshop, Illustrator, and After Effects.

When undertaken full-time, the Diploma of Design (Visual Communication) can be completed in just 8 months (2 trimesters).

Flexible part-time options are available. 

Course Structure

The Diploma of Design (Visual Communication) makes up the first 2 trimesters of the Design Bachelor's degree. At the successful completion of 2 trimesters, our modular and integrated course structure lets you graduate with an officially recognised diploma or continue seamlessly towards the industry standard Bachelor of Design (Visual Communication) degree.

Click here to view the detailed course structure →

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CURRICULUM

Credit Points: 6
Trimester 1

Students will have the opportunity to investigate widely used design processes, including the UK Design Council’s “Double Diamond” and human-centred design practices. This unit explores foundational theory related to universal design (‘design for all’) and assistive technology (‘design for need’) principles. The unit investigates the relational aspects of inclusive design with a view to addressing human needs and desires, including culturally and linguistically diverse communities, the aged, children/youth, and people with disability sectors. This is the first of two units that take students through the full life span of a creative project, from brief to implementation.

This unit addresses the principles and practices of the ‘first diamond’, from challenging the brief and discovery, to conducting research, and developing insights – right through to identifying opportunity areas. Students will be required to apply the methodology learned to a design project, focussing on challenging their position (beliefs, values) in relation to the process and the brief.  

Credit Points: 6
Trimester 2

Design Processes II provides students with a comprehensive understanding of the design process. Building upon the knowledge acquired in Design Processes I, this unit focuses on introducing students to various design processes, including Design Thinking, to supplement their understanding of the double diamond model. Students will explore theories, concepts and principles that deepen their understanding of the design process and enhance their ability to apply iterative design methods effectively. Through engaging in user research, usability testing, ideation, and concept development, students will refine their design skills, equipping them with the necessary tools to develop robust hypotheses and test their assumptions. This unit aims to prepare students for practical applications of design, providing them with a solid foundation for future design endeavours. 

Credit Points: 6
Trimester 1

This unit explores the foundations of good visual design. Students will learn the different elements and principles of visual communication including Gestalt, colour theory, layout and typography. They will explore how to bring these components together to create strong visual messages.

Credit Points: 6
Trimester 2

Creative industry sub-sectors like design, UX, experience design, games, film, animation, sequential arts, illustration, use storytelling frameworks and methods to create collaborative, emotionally resonant visual communication outputs and interactive media. This storytelling unit aims to introduce students to narrative art to ignite imagination and explore universal cultural truths and aspirations. Students will employ collaborative methods and techniques for authorship that builds familiarity and trust, encourages storytelling of our own experiences, and affirms teamwork.

Credit Points: 6
Trimester 1

In this unit, students will be required to reflect upon the fundamental rules of typographic design so they can meaningfully experiment with making and breaking the grid. They will be given the opportunity to develop their understanding of the role of text in visual communication and critically analyse its use in design. They will investigate layout and composition and will explore how to arrange design elements across different media, both digital and print, while acquiring the skills to use the appropriate software to help them bring their designs to life.

Credit Points: 6
Trimester 2

This unit allows students to understand the design process in context with Branding and identity. They will study the reasons behind certain brands' success in comparison to others that struggle. Students will explore how to bring together visual communication principles and the design process – skills learned in corresponding units – to create strong brand strategies and messaging.

Credit Points: 6
Trimester 1

This unit explores the foundations of visual thinking, building on and enhancing the student’s ability to observe and interpret ideas using effective visualisation techniques. The unit is divided into two parts. Part 1 focuses on the development of visual thinking throughout human history. Part 2 looks more deeply at enhancing practical skills as the student explores different exercises and assignments that build on their theoretical understanding. Over the twelve weeks, students will learn about the origins of visual thinking, it’s effect on cognition, and the vast array of signs and symbols humans use to communicate with one another. These will be framed and reinforced with practical exercises that help to link theory to practice.

The delivery of the lessons is divided into small bits of theory and practice, where the lecturer presents ideas and topics for short periods of time throughout the 3-hour lesson. Dispersed in between these short presentations are activities and exercises that are designed to allow students to directly put into practice and explore what they are learning. This allows for increased engagement throughout the class and for students to see how the value and practicality of the theory they are learning. There are also a few excursions scheduled; these aim to broaden the students’ perspective and put what they are learning into a real-world context.

Credit Points: 6
Trimester 2

Interface design facilitates the interaction between people and software or machines, by focusing on the look and style of interfaces. In this unit, students will learn the concepts and processes behind creating intuitive and friendly user interfaces (UI). They will also learn the tools they need for wireframing and prototyping these interfaces.



Our Lecturers

Arielle Nguyen

Senior Design Lecturer (Melbourne)

Arielle is the senior lecturer for Design in Melbourne, who specialises in Branding, Typography, and Illustration.

Arielle Nguyen

Senior Design Lecturer (Melbourne)

Arielle is the senior lecturer for Design in Melbourne, who specialises in Branding, Typography, and Illustration.

Andrew Barnum

Design Lecturer

Andrew Barnum is a Designer, Educator and Artist and continues to work on projects and in contexts that synthesise his experience and inspiration as a creative practitioner. In Design he is the chief creative officer of Social Design Action consultancy Peopleness, which is human-centered design focused. In education he is a PhD candidate at UTS researching the potential dislocation between Australian song, cultural identity and place in the digital age, and is course author and lecturer in the Bachelor of Design (Digital Design) at JMC Academy in Sydney.

As an artist his passion is songwriting and painting with independent releases on iTunes and Spotify as Andrew Barnum and Vitabeats, with a new project under the moniker of Memory Collective. His most recent paintings are a series of colour field investigations in Australian ‘colours in common.’

Andrew Barnum

Design Lecturer

Andrew Barnum is a Designer, Educator and Artist and continues to work on projects and in contexts that synthesise his experience and inspiration as a creative practitioner. In Design he is the chief creative officer of Social Design Action consultancy Peopleness, which is human-centered design focused. In education he is a PhD candidate at UTS researching the potential dislocation between Australian song, cultural identity and place in the digital age, and is course author and lecturer in the Bachelor of Design (Digital Design) at JMC Academy in Sydney.

As an artist his passion is songwriting and painting with independent releases on iTunes and Spotify as Andrew Barnum and Vitabeats, with a new project under the moniker of Memory Collective. His most recent paintings are a series of colour field investigations in Australian ‘colours in common.’

Clint Harvey

Senior Design Lecturer

Clint is a design addict, a compulsive gatherer and a very curious, creative, sharing 20+ years of design education, collecting letterpress artefacts, importing classic cars, and creating visual communication solutions are his primary passions.

His creations are based on core design principles and 30 plus years of design  experience, supported by a collaborative team of colleagues. Clint explores, learns, and preserve traditional crafts and is a passionate advocate for integrated art and design approaches. Clint seeks old craftspeople to collaborate with, combine their skills and learn from them, for him its all about sharing the knowledge with the next generation of creatives in an attempt to produce effective and creative human interactions.

Clint Harvey

Senior Design Lecturer

Clint is a design addict, a compulsive gatherer and a very curious, creative, sharing 20+ years of design education, collecting letterpress artefacts, importing classic cars, and creating visual communication solutions are his primary passions.

His creations are based on core design principles and 30 plus years of design  experience, supported by a collaborative team of colleagues. Clint explores, learns, and preserve traditional crafts and is a passionate advocate for integrated art and design approaches. Clint seeks old craftspeople to collaborate with, combine their skills and learn from them, for him its all about sharing the knowledge with the next generation of creatives in an attempt to produce effective and creative human interactions.

Rizwan Nawaz

Design & Entertainment Business Lecturer

Growing up in Hong Kong and Australia, Rizwan Nawaz was always an avid learner and creative thinker. In high school he was Dux for 4 years and could have become anything he wanted to be; a finance professional, a doctor, a scientist or even a literary professional. However, his imagination and love for design would take him down a different path. Instead, he completed a Certificate II in Multimedia at TAFE plus a Bachelor of Visual Arts and Design at university.

He then began his career in uniforms and signage learning how to practically apply his designs. Soon he opened his own clothing store in a Sydney factory outlet, garnering that entrepreneurial spirit. All this by the age of 20. Soon after a university internship turned into a job at a B2B Publication house, where he worked on various industry magazines; including the finance, franchising, healthcare, hospitality, manufacturing and media sectors. Rizwan then made his way up into a Creative Director role for a merchandising group. A few years later, he was poached to work as a Lead Pitch Designer in the commercial real estate sector.

All the while Rizwan dabbled in freelancing during this journey. He finally quit the corporate world to focus full-time on his creative agency, where he built a team of experts and followed a deep passion for learning, innovation and sharing his knowledge through teaching and lecturing. He is fascinated by history, mythology and philosophy; and how they can tie together a brand’s story, values and narrative. Championing diversity, equity and inclusion are also some of his life missions.

In his spare time, he loves photographing cityscapes and landscapes and is an accredited Master Photographer on Google Maps. He spends some of his year lecturing Design and Entertainment Business Management at JMC Academy.

Rizwan Nawaz

Design & Entertainment Business Lecturer

Growing up in Hong Kong and Australia, Rizwan Nawaz was always an avid learner and creative thinker. In high school he was Dux for 4 years and could have become anything he wanted to be; a finance professional, a doctor, a scientist or even a literary professional. However, his imagination and love for design would take him down a different path. Instead, he completed a Certificate II in Multimedia at TAFE plus a Bachelor of Visual Arts and Design at university.

He then began his career in uniforms and signage learning how to practically apply his designs. Soon he opened his own clothing store in a Sydney factory outlet, garnering that entrepreneurial spirit. All this by the age of 20. Soon after a university internship turned into a job at a B2B Publication house, where he worked on various industry magazines; including the finance, franchising, healthcare, hospitality, manufacturing and media sectors. Rizwan then made his way up into a Creative Director role for a merchandising group. A few years later, he was poached to work as a Lead Pitch Designer in the commercial real estate sector.

All the while Rizwan dabbled in freelancing during this journey. He finally quit the corporate world to focus full-time on his creative agency, where he built a team of experts and followed a deep passion for learning, innovation and sharing his knowledge through teaching and lecturing. He is fascinated by history, mythology and philosophy; and how they can tie together a brand’s story, values and narrative. Championing diversity, equity and inclusion are also some of his life missions.

In his spare time, he loves photographing cityscapes and landscapes and is an accredited Master Photographer on Google Maps. He spends some of his year lecturing Design and Entertainment Business Management at JMC Academy.

Jane Cameron

Design Lecturer

Jane is currently undertaking a creative practice PhD, researching ‘life-centred design’ through the study of insects. Jane's work has garnered recognition, notably winning a design competition hosted by TEDI, The Engineering and Design Institute in London.

In their artistic and research endeavours, Jane delve into the significance of storytelling within interactive art, with a particular emphasis on conveying challenging themes like anthropogenic climate change. This focus is notably inspired by events such as Australia's Black Summer fires. The primary aim of their research is to identify the most impactful artistic strategies for fostering empathy and a sense of action in audiences through interactive narratives. This exploration is further enriched through a collaborative venture with the faculty at UNSW BEES (Faculty of Biological Environmental and Earth Sciences).

Before embarking on her current academic journey, Jane spent eight years in the higher education realm, contributing as a course coordinator and lecturer. Their areas of expertise span Digital Design, Traditional Animation, Visual Storytelling, Data Visualization, and Film and Design theory.

Jane continues to engage in their design practice through Fisheye Design. Jane's portfolio includes collaborations with esteemed entities like ABC Books, Allen & Unwin, The Really Useful Company, Pan Macmillan, The Federation Press, Writers UK, Pearsons Australia and New Zealand, and The Australian Museum.

Jane Cameron

Design Lecturer

Jane is currently undertaking a creative practice PhD, researching ‘life-centred design’ through the study of insects. Jane's work has garnered recognition, notably winning a design competition hosted by TEDI, The Engineering and Design Institute in London.

In their artistic and research endeavours, Jane delve into the significance of storytelling within interactive art, with a particular emphasis on conveying challenging themes like anthropogenic climate change. This focus is notably inspired by events such as Australia's Black Summer fires. The primary aim of their research is to identify the most impactful artistic strategies for fostering empathy and a sense of action in audiences through interactive narratives. This exploration is further enriched through a collaborative venture with the faculty at UNSW BEES (Faculty of Biological Environmental and Earth Sciences).

Before embarking on her current academic journey, Jane spent eight years in the higher education realm, contributing as a course coordinator and lecturer. Their areas of expertise span Digital Design, Traditional Animation, Visual Storytelling, Data Visualization, and Film and Design theory.

Jane continues to engage in their design practice through Fisheye Design. Jane's portfolio includes collaborations with esteemed entities like ABC Books, Allen & Unwin, The Really Useful Company, Pan Macmillan, The Federation Press, Writers UK, Pearsons Australia and New Zealand, and The Australian Museum.

I love the fact that we were not constrained and can show what we are really capable of. It made me want to push my own boundaries to learn new styles and techniques to incorporate into my work.
Anthony Abade - Founder & Creative Director at Get Noticed Media
Design Alumni
You end up becoming quite close with your lecturer because you work with them all the time as opposed to a distant authoritative figure. There’s still authority, but they are like your friend as well.
Darren Ho - Senior UI & UX Designer at Yoghurt Digital
Design Alumni
JMC provided me the chance to explore my inner creativity and develop problem-solving skills through ‘real world’ situations, leaving me well prepared to enter the industry.
Cody Waters - Senior Designer at Hello Social
Design Alumni

Bachelor of Design (Visual Communication)

Seamlessly transition into the bachelor's degree with JMC Academy's modular and integrated courses. 

More on this course

Are you ready to take the next step toward your career in Design?

FAQs

You will need to bring the following to your course:

  • Laptop: Macbook Pro or similarly powered or Windows laptop, running latest OS
  • Device: Smartphone or Tablet
  • Journal: A5 size Blank pages
  • Pen: Felt-tip 0.3-0.5
  • Pencils: HB-2B, rulers and eraser

JMC will supply you with your Adobe Creative Cloud subscription.

At application, we are most keen to learn about your passion and reasons for wanting to study design. In addition to that, we ask that you answer the following two questions prior to coming in for the interview:

1. Show us your best piece of work

What’s something you’ve created that you’re really proud of? It can be any of the following:

  • An image (a photography piece, an illustration or a painting)
  • A project (an idea, a story, a film critique, a blog, etc…)
  • A product (a website, an animation, a poster, presentation, etc…)

Write a small paragraph explaining your choices and rationale behind it. Show us your rigor and initiative. Give us an insight into your creative approach, your creativity and the resulting output.

2. Tell us your thoughts

  • Choose a brand that you like and think is successful; write a short paragraph reflecting on why you like it and the reasons behind its success.
  • Choose a brand that you dislike or has not been doing well; write a short paragraph reflecting on what the issues are and how they might improve.

Show us the way you see the world around you, your standard of what makes a design good or bad and insight into your thought process.

No. We equip you with digital tools that allow you to create high-functioning prototypes without coding. 

This course is very hands on and you will tackle real world creative projects. However, having a foundational understanding of design theory is still vitally important. There is approximately a 25% (theory) to 75% (practice) balance.

No. We assess your work as would happen in the workplace via proposal documents and reports, presentations and demonstrations.

As with any design you will need to communicate ideas via drawing and sketching. We believe anyone can learn how to think visually, and we teach sketching techniques right from the beginning. So, if you are open to making marks and learning how to do it well, that’s all you need to start!

We are committed to strengthening our Design Industry connections by fostering both internships and industry based projects. You will also be mentored by industry practitioners on some of the projects throughout your course of study. In addition, we have industry guests come and talk on a range of topics in each trimester, so you get to build your network even before you graduate.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

JMC Academy is broadly recognised and accredited:

  • Registered Higher Education Provider.
  • Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
  • Registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
  • Regulated by the Australian Skills Quality Authority (ASQA).
  • Member of the Independent Tertiary Education Council Australia (ITECA).
  • Nationally recognised within the Australian Qualifications Framework.

Our strong industry links also ensure that JMC Academy qualifications are recognised within the creative industries.