Credit Points: 6
Trimester 3

This unit will provide students with an interactive way to develop both an understanding of financial literacy and a positive relationship with the management of money. It will provide an understanding of the impact of paying close attention to budget, cash flow, business activity statement, ratio analysis worksheets; as well as, the vocabulary to articulate different scenarios that exist in entertainment finance.

Credit Points: 6
Trimester 4

This unit allows students to expand their knowledge of event management into design, plan and execute touring strategies for entertainment products. Students will create a strategic tour plan that is delivered as an industry standard manual. This unit will focus on fundamental concepts of tour management that can be applied to diverse entertainment businesses. Students in this unit will apply their critical thinking, initiative and judgement in planning, problem solving and decision making through the creative tour planning process.

Credit Points: 6
Trimester 3

This unit introduces students to planning and producing their own digital content project across diverse contemporary formats and platforms.  Contemporary media production and studios come in many formats ranging from home-studios, basic DIY setups to professional recording studios. Many of the techniques used in producing industry quality A/V are often difficult to master despite the influx of online lessons enabling people to learn. This unit delves into the world of digital content creation for podcasting, interviewing, YouTube, Twitch, livestreaming, vlogging as well as the distribution methods, including licensing options that surround commercialising digital content including audio. Students will learn in this unit that audio, music, and video are highly effective monetisation paths in contemporary media production, and with the correct tools and a low budget, professional digital content can be made. 

This unit begins with exploring planning production and pre-production techniques, briefly touching on project management in digital content creation, before moving on to a range of audio and video techniques. These units include practical lessons to reinforce the theoretical ideas, moving finally to the production and post-production phase of digital content where distribution and licensing are also reviewed from previous units and practice. 

Prerequisite: EBM202 (Digital Content Creation 1)

Credit Points: 6
Trimester 4

This work-integrated learning unit focuses on the student’s personalised professional development and allows them to put into practice much of the skills and knowledge learnt so far. Students will operate in a Creative Development Hub group environment while also being mentored one-on-one, aimed at producing job-ready students.

This unit encourages autonomous project development with the students, with their own professional development being the focus of the project This unit is designed to give the students the resources, equipment, facilities, and professional mentoring to enable them to pursue their chosen career paths. Students will research, have hands-on experience and apply practical knowledge while they hone their skills as well as further develop industry connections.

Credit Points: 6
Trimester 3

This unit will deepen students’ knowledge via creating screen and studio-related projects. Students will choose a screen or audio-based idea and then produce a content-based project. Students will learn the foundations of project management and conflict resolution as well as creating industry standard documentation.

Students will need to draw upon their developing network of contacts and/or establish new ones in order to create the right partners and stakeholders to complete their creative team.

Credit Points: 6
Trimester 4

This unit allow students to select a business idea that they are genuinely interested in and realistically might want to pursue. They will learn about key considerations and components while developing their business plan. This unit will provide a clear understanding of the financial options available to them as businesspeople. It will discuss the most appropriate way to make the most appropriate financial situation to start their business as all funding opportunities will be explored and evaluated. This unit will also address the scenario where start-ups might not have access to finance. Hence, students will look at ways to get started with shoestring budgets and strategies to build the business so that the traditional funding methods can become an option.

Prerequisite: EBM301 (Finance for Entertainment) 

Credit Points: 6
Trimester 3

This unit will deepen students’ knowledge learnt in the Talent Development unit in trimester two. Talent Management 1 explores the business of managing creatives and their career. Students will learn management principles and obtain practical experience working with talent. Students will be able to choose their talent from diverse sectors of the entertainment industry (i.e. music, film, TV, theatre, digital media or sports etc.) to take on the role of ‘managing’ the talent. This management will cover all facets, responsibilities and the function of the talent manager in a contemporary environment addressing career strategies, team development, leadership, contracts and ethics within the modern industry. 

Trimester 4

• Talent Management 2 - EBM404
• EDM and DJ Management - EBM309
• Cool Hunting - EBM408
• International Tour Planning - EBM409
• Internship - COL401
• International Study Tour - COL400
• E-Portfolio - COL402

Credit Points: 6
Trimester 5

This unit will allow students to continue building up their creative project knowledge through the development of a major project of their own choice, from concept through to final project plan, whilst operating in a mentor and peer style environment. Students will learn advanced project management concepts including testing project feasibility, creating project charters and project management plans based on the Project Management Body of Knowledge framework, and pre-production phases of a creative idea.   

This unit will focus on the planning and pre-production phase of a student’s creative idea, which will then evolve into the production and delivery phase of their project’s as well as the evaluation and debrief during the following Major Project 2 unit. 

Credit Points: 6
Trimester 6

This unit will allow students to develop their Major Project through the realisation and completion stage of project management. They will create a complete portfolio of deliverables as outlined in their approved final project plan in EBM401, develop an industry focused presentation in relation to their project, as well as document and critically reflect on the production and post-production of their project. Through this process the students will also consider how the development of a project management plan is of benefit to the end production of their project in the post-production stage.  

In this unit students will be given most of their class time to work on their project deliverables, with lecture content tailored to the types of projects being executed to support the students in their project execution. Engagement in class time will contribute towards both project peer work and evidence of deliverables as part of their overall unit assessment work. 

Prerequisite: EBM401 (Major Project 1)

Credit Points: 6
Trimester 5

This unit enable students to gain advanced marketing theory and techniques in a manner of applying strategic public relations (PR) into an entertainment business context. It provides insights on contemporary public relations, with particular focus on public relations campaign development. This unit provides students with an understanding of best practice approaches - an important platform for strategic, innovative and highly effective campaign design. The aim is to build in students an understanding of how to develop an effective PR campaign - firstly by providing the opportunity to analyse PR campaigns, and then by developing a PR campaign for a client or an organisation. 

Prerequisite: EBM205 (Entertainment Marketing)

Credit Points: 6
Trimester 6

This unit will enable students to have a broad coherent theoretical and technical knowledge with depth in contracts and negotiation. This unit will enable students an understanding of common contracts and deals which will be useful throughout their professional career. Students will practice their negotiation skills to close deals and achieve better outcomes for their artists, content, events, or projects while incorporating appropriate ethical considerations. 

Credit Points: 6
Trimester 5

Prerequisite: EBM208 (Production Management)

Credit Points: 6
Trimester 6

In this unit students will develop a major outdoor festival based in a “real world” location. This will require the students to consider and evaluate the festival’s staging, production, security, staffing, ticketing, marketing, and merchandising needs into their final plan. Students will apply their knowledge learned in previous production management units into concepts related to satisfy the range of government, statutory and regulatory legislation such the liquor licensing, workplace health and safety, environmental protection, police, and security requirements. They will also be required to satisfy the requirements of local government bodies, such as planning and building permits, parking, noise, waste management, risk management, and the complexities of road closures and traffic management. Students will also be encouraged to explore ethical issues relating to festivals and events while applying them to their own set of developing values. At the end of this unit, students will not only understand what it takes to stage a festival, they have created a (fully-fledged) complex festival manual that will enable them to produce that festival or present the project to someone who does.

Trimester 5

• Talent Management 2 - EBM404
• EDM and DJ Management - EBM309
• Cool Hunting - EBM408
• International Tour Planning - EBM409
• Internship - COL401
• International Study Tour - COL400
• E-Portfolio - COL402

Credit Points: 6
Trimester 6

In this practice-based learning unit, students will investigate, design and develop a digital commerce artefact (e.g. website or similar) for their entertainment business. They will explore the vital role digital commerce plays in the management of sustainable entertainment businesses, including surveying the relationship between e-commerce and emerging digital or virtual payment systems. Students will further apply their knowledge of consumer behaviour to increase their understanding of the opportunity digital commerce presents in the realm of audience engagement, product distribution, and monetisation.  

In the process of creating their digital commerce site, students will be required to consider their digital marketing strategy, and how to use a digital platform to engage their audience and monetise their offering. They will think about how best to apply digital marketing theories whilst complying with relevant global and regional laws and regulations.  

Class will be held in a studio environment, and time will be given for students to physically develop their idea, including researching, designing, building and trialling their artefact to MVP stage. They will be expected to actively seek critical feedback from their peers and lecturer in the process. 

This unit provide students with advanced talent development and management in the contexts of multi-talent rosters, talent with established careers and talent with third party relationships. 

This unit provides the opportunity for students to create and coordinate a multi-talent roster for a mock talent management business. Students will undertake a range of practical preparation to further understand the role of entertainment managers. 

Prerequisite: EBM303 (Talent Management 1)

This unit will give students the knowledge and practical skills to understand and operate in the electronic dance music (EDM) sector of the entertainment industry. Students will learn the EDM terminology, technology and operations. Students will get to create an EDM or DJ project where they can apply the industry standard music concepts and terminology learned. Students will also be capable of managing the fundamentals of DJ software. In this unit, students will be able to identify the best practice in creating EDM/DJ strategies based on case studies related to events and productions to further adapt this knowledge into their own practice. 

This unit allow students to expand their knowledge into the history, culture, fashion, people, and business of “Cool”. By exploring contemporary cultural theory, the student will investigate the personalities, the symbols, and the society that contribute to current occidental notions of “Cool”. 

This unit also gives the student an understanding of the concept of “Cool” as a complex yet fleeting proposition that underpins the vast majority of new trends in fashion, style, music, brands, products and art. Throughout this unit, students will study the social impact of major events, brands and personalities that have the “cool” factor; MTV, Apple, hip hop, and street fashion, as well as media giants, music and film producers. This study will be delivered in the context of enabling the students to understand and develop their own contribution to the business of “cool”. 

This unit expands on EBM306 Tour Management. This unit introduces students to the opportunities and challenges of establishing and exporting Australian creative products and services into global markets. Students will learn how to successfully penetrate international markets using available economic support and creative ideas while scoping opportunities throughout the world. This unit also helps students investigate the differences between a manager who plans a tour and a tour manager who goes on tour and coordinates the execution of the tour.

Prerequisite: EBM306 (Tour Management)

*by application only

COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment. 

In this unit the National Society for Experiential Education’s definition of “internship” is used. This is internship is a carefully monitored volunteering or working experience where an individual has intentional learning goals and reflects actively on what they are learning throughout the experience. For this reason, beside the time students spend during their internship, they will also spend self-study time. They will reflect upon their awareness of applying theory to practice during their internship, practicing their ability to evaluate situations, critical thinking, and effective communication of their decision-making. 

Students will also elaborate a professional plan where they explain their aspiring professional development goals and the activities that would assist them to achieve these under the guidance of their Internship Coordinator/Supervisor.  

(by application only)

This subject is a special project based on research, experiences and learning undertaken in conjunction with the overseas academic partners and JMC Academy.  Students will be immersed in two weeks of educational experiences prior to JMC Academy trimester start, hosted by the overseas academic partners. They will cover a range of topics, skills and knowledge taught by industry experts and educators in the students’ area of study (Entertainment Business Management, Music, Design, Film and Television, Audio Engineering, Animation and Game Design). 

On completion of the two weeks of study, students will continue with a 12 week special project on campus at JMC Academy in Australia. 

Individual projects are based on a specific project topic of the student’s choice made in consultation with their term supervisor. That is then developed over the length of the subject. Students will be supervised and will work in conjunction with their supervisor to complete their project (Academic or Practical).

Context

At JMC Academy, students undertake a rigorous academic program of practice-based learning, into which is embedded a range of work-integrated learning activities. To complement their on-campus learning, students are also encouraged to generate their own creative work. This unit of study has been designed to formally recognise that work. Students will have access to an e-portfolio as a presentation mode for the assessable items. The unit is placed during the final study periods of the bachelor’s degree, enabling students to collect and display their best and most recent examples of their engagement with their discipline outside of their formal study.

How it works 

Students are introduced to this unit during Trimester 1 and then again in successive study periods. Students must be invited by their Head of Department to enrol in this unit; a student will only be enrolled in this unit if the Head of Department is confident that the student can meet all learning outcomes. The e-portfolio JMC students will be given access to an e-portfolio platform at no cost as part of the Microsoft365 subscription. The platform provides students with a place to curate and display their extra-curricular activities for assessment in this unit. It is not the professional portfolio students could use COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment.