Bachelor of Music & Bachelor of Entertainment Business Management

Duration

3 Years (9 trimesters)

Locations

Sydney, Melbourne, Brisbane

Fees

FEE-HELP Available

Domestic Fees

Intake Dates

February, June, September

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International

CRICOS 114973K (only accelerated mode)

JMC welcomes from all over the world.
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In the rapidly evolving landscape of the entertainment industry, a comprehensive skill set is pivotal. This double degree program intertwines the artistic and technical realms of Music with the strategic essence of Entertainment Business Management. It's designed for those who aspire not just to create, but to navigate, lead, and revolutionise the industry.

In this double degree program, JMC will provide you with versatile business and management skills tailored for the competitive entertainment industry, while also imparting essential knowledge and experience for a career in the field of music.

Acquire hands-on, real-world experience with instructors who have a deep understanding of the industry's intricacies. Dive into every facet of the program, covering stage management, production, talent coordination, event organisation, mixing methods, music composition, music technology, and live performance.

Embrace the challenge, ignite your creativity, and embark on a journey that will prepare you to thrive in the exciting and ever-changing creative industry.

Why Study Music and Entertainment Business Management at JMC?

Develop and manage artists, festivals or events with core business + marketing skills

Become a more employable musician with improved knowledge of music language and performance techniques

Gain real-world experience working on real projects throughout your degree

Technology & Facilities

In the tech-equipped environment at JMC, you'll have the opportunity to immerse yourself in studio work essential for your studies. Our songwriting suites and production studios are designed to accommodate high-quality live performances, boasting software like ProTools, Logic, Ableton Live, and Native Instruments. These spaces are equipped with a variety of MIDI controllers, synthesizers, top-of-the-line microphones, and even monitors. Additionally, JMC provides over 30 fully fitted rehearsal studios and performance spaces throughout the nation, all featuring digital and acoustic pianos, drum kits, MIDI keyboard controllers, and an array of amplifiers to enhance your music-making experience. Whether you're crafting demos or mastering your performance, our tech-rich facilities are here to support your artistic journey.

In just 3 years you can graduate with a Bachelor double degree thanks to our accelerated full-time course. Part-time study is also available to domestic students.

Students who have successfully completed 4 trimesters of the programme may successfully graduate with an Associate Degree of Audio Engineering & Sound Production qualification.

Students who have successfully completed 6 trimesters may successfully graduate with a Bachelor of Audio Engineering & Sound Production.

Our internship subject is designed to connect students with industry partners to get real-world experience and put you in the best position to land employment.

Entertainment Business Management

We'll help you find placements at companies like Universal Music Publishing, Vivid, Ministry of Sound, Mushroom Records, Foxtel, Furst Media, Sydney City Council (NYE), Big Sound, Big Tree Artists, Ditto Music, Parker and Mr French (Artist Management Company), Great Big Events, George P Johnson Experience Marketing, Sydney Mardis Gras, Mountain Sounds & Jungle Love festival, Merchfan + more.

Study Abroad (Entertainment Business Management subjects)

JMC Academy offers the opportunity for students to spend one trimester (either 7, 8 or 9) abroad at Fontys University Academy for Creative Industries (ACI) in Tilburg, Netherlands. As part of the exchange, JMC Academy receives Fontys University ACI students in February each year.

The JMC exchange students study alongside others from around the world as they undertake subjects offered by the Fontys Academy for Creative Industries. Students receive subject credits that are the equivalent of one full trimester of study. All subjects are delivered in English at the Tilburg campus.

Study Abroad (Music subjects)

During your time with us, you'll get the opportunity to participate in international masterclasses, study tours, and music and songwriting camps. JMC Music Students can apply for the international Songwriters Camp at Haarlem Conservatory in the Netherlands, Nandos Music Exchange in London or the JPop study tour in Japan.

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CURRICULUM

Music: Foundations (Trimesters 1 & 2)

History of Popular Music - PSP201

Credit Points: 6
Trimester 1

This unit provides an overview of Western contemporary popular music styles and the evolution in production of recorded and performed music since the 1950s. Students investigate major musical styles and periods from the 1950s to the present and develop the ability to define key characteristics of each. The unit introduces the broad themes of what constitutes popular music, and elements of music production, with an emphasis on musical events, key artists or industry figures, and institutions which contributed to the development of different musical movements. Students are exposed to the structure of the music industry, developing their understanding of the inter-relationship between the different sectors and key historical developments, and gain an appreciation of the music tradition within which they will work. The unit provides a context and preparation for the concepts which are explored further in subsequent units and is essential for future professional practice in the music industry. Basic academic writing skills and assignment planning will also be covered in this unit.

Introduction to Music Business - PSP211

Credit Points: 6
Trimester 2

The purpose of this unit is to give students an introduction to the music industry enabling a basic understanding of key sectors, roles and structures within it. It will also introduce students to copyright as it applies broadly to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. All areas relating to the application of copyright and the workings of publishing are considered. This unit also introduces music publishing contracts, distribution deals, and opportunities that are emerging with the development of digital technology and the practices of independent artists. It will also explore the fundamentals of band management, including use of an ABN and basic business principles. 

Introduction to Music Technology - PSP202

Credit Points: 6
Trimester 1

This unit introduces students to the capacity of music technology to enhance their potential as musicians, composers, and recording artists. Students will investigate the fundamental range and features of music technology available and gain understanding of its potential in the creative process. Students will learn the fundamentals of the technology underlying all stages of music creation and distribution. They will also investigate the operations and parts of a computer; set-up and operation of small music home recording systems; operation of industry standard software program (Pro Tools, Logic Pro, or Ableton Live) and program using Musical Instrument Digital Interface (MIDI). Students will acquire (or reinforce) basic musicianship and keyboard skills. Academic writing skills with research and referencing methodology will also be covered as part of preparation for the first assessment task.

Creative Music Production - PSP220

Credit Points: 6
Trimester 2

This unit builds on the unit Introduction to Music Technology (PSP202). Creative Music Production combines elements of creative DAW use, composition and arranging skills and music technology and engraving software fundamentals. Some material covered in Introduction to Music Technology is covered in this unit in more detail, introducing students to more advanced concepts. Students are encouraged to engage with multiple digital and analogue audio formats to successfully translate their creative vision into musical works inside the DAW. The unit explores fundamental concepts such as EQ, compression, synthesis, audio editing, digital instrumentation and mixing fundamentals in more detail and provides students the necessary materials to successfully arrange, compose and produce their own music in a DAW. 

Musicianship 1 - PSP210

Credit Points: 6
Trimester 1

This subject provides students with the technical, theoretical and aural understanding of musical principles that will allow them to create, analyse and communicate concepts within contemporary music. Skills and understanding achieved in this subject create the foundation of a professional musician, which will be further developed during the duration of the course. This fundamental level of musicianship will eventually allow students to arrange music, create compositions and help develop their technical musical skills on their chosen instrument. Emphasis is given to the basic music theory concepts of rhythm, melody and diatonic harmony as well as aural skills including rhythmic perception and performance, solfege, sight reading and recognition of harmonic and melodic elements.

Music Theory 2 - PSP213

Credit Points: 3
Trimester 2

This unit continues developing the student’s knowledge and understanding of Music Theory, in preparation for musicianship at a professional level. Skills and understanding achieved in the unit will include knowledge of written theory, and extended understanding of notation and harmonic relationships at an intermediate level. This expanded level of musicianship will eventually allow students to compose or arrange successful compositions and help develop technical musical skills on a chosen instrument. This is the second of four units (Music Theory 1-4) that will build the students’ ability and knowledge within practical components of written music theory and increase their overall musical awareness.

Prerequisite: PSP210 (Musicianship 1)

Ear Training 2 - PSP214

Credit Points: 3
Trimester 2

This unit builds on the musical concepts covered in Ear Training I, preparing the student for musicianship at a professional level. Skills developed in this unit will include aural recognition and reproduction of intervals, four-note chords, and scales. Students will also continue to develop their ability to sight sing diatonic melodies and perform intermediate rhythms. This enhanced level of musicianship will eventually allow students to analyse and compose successful compositions and continue to develop and employ technical skills on a chosen instrument. This is the second of four units that will build a student’s ability and knowledge within practical components of music theory and increase their overall musical awareness.

Major (Seq. 1)

Credit Points: 3
Trimester 1

PSP207 - Performance Major 1

It is essential to constantly develop as a member of a band and as an individual player to ensure a future musical career. In Performance Major 1, students will begin to develop their technical expertise in their principal instrument and awareness of repertoire for solo and ensemble situations. The unit involves the study of technical work and repertoire, through one-on-one instrumental or vocal lessons (1 x 30 min lesson per week).

Subsequent Performance Major units continue to develop technical proficiency, creativity and their personal playing styles. The underlying theme of these units is exploration and experimentation with a view of identifying and continually refining the student’s personal expression.

PSP208 - Songwriting Major 1

The Songwriting Major series of units involve a series of one-on-one tutorials with a songwriting ‘mentor’ that will guide the student to achieve their creative vision in words and music. It is essential for a songwriter to constantly develop, re-think, and re-examine their abilities, and be open to influences and the world around them to ensure a future career in music. The unit will move towards developing a portfolio of original material that can then be used by the student to showcase their craft.

PSP209 - Production Major 1

This unit involves a practical introduction to software-based recording systems with an emphasis on editing, arranging, and mixing using a digital audio workstation (DAW). You will learn about the fundamental hardware and software components in the mixing chain of audio production, as well as the function of an audio engineer and producer in preparing and completing a mix. This will take place across a series of one-on-one mentor-based lessons (1 x 30 min lesson per week) as the student prepares original works for submission in a folio. This unit also covers an introduction to signal processing in the context of live sound, recording, and plug-in based digital signal processing in the form of equalisation, dynamics processing and time modification effects. Basic songwriting and arranging principles are also applied, with an emphasis on developing originality in style and production elements.

Major (Seq. 1)

Credit Points: 3
Trimester 2

Depending on your chosen stream:

PSP217 - Performance Major 2

As for Performance Major 1, in Performance Major 2, students will continue to develop their technical expertise in their principal instrument and awareness of repertoire for solo and ensemble situations. The unit involves the study of technical work and repertoire, through one-on-one instrumental lessons (1 x 30min lesson per week). It is expected that the student will be able to exhibit a level of musicianship and craft superior to that demonstrated in Performance Major 1. More attention is placed in this unit on audience engagement during performance.

Prerequisite: PSP207 (Performance Major 1)

PSP218 - Songwriting Major 2

As for Songwriting Major 1, in Songwriting Major 2, students will continue to develop the necessary skills, craft, techniques and methodology to become a capable, adaptable and versatile songwriter, under the guidance of their songwriting ‘mentor’ (1 x 30 min lesson per week It is expected that the student will be able to exhibit a level of musicianship and craft superior to that demonstrated in Songwriting Major 1. More attention is placed in this unit on developing a portfolio of strong original material in the form of enhanced demos that can then be used by the student to showcase their craft.

Prerequisite: PSP208 (Songwriting Major 1)

PSP219 - Production Major 2

This unit continues the practical introduction to software-based recording systems with an emphasis on editing, arranging and mixing using a digital audio workstation (DAW). Following Production Major 1, students will learn about the fundamental hardware and software components in the mixing chain of audio production, as well as the function an audio engineer plays in preparing and completing a mix. This will take place across a series of one-on-one lessons (1 x 30 min lesson per week) with a production mentor. This unit also covers signal processing in the context of live sound, recording, and plug-in based digital signal processing in the form of equalisation, dynamics processing and time modification effects.

Prerequisite: PSP209 (Production Major 1)

Major (Seq. 2)

Credit Points: 3
Trimester 2

Choose from:

PSP205 Ensemble 1

It is essential to constantly develop as a member of a band and as an individual player to ensure a future musical career. The Ensemble sequence of units has been designed to provide the time and guidance required for the maturation of students’ performance abilities. In Ensemble 1, students will begin to develop their expertise in their principal instrument and awareness of repertoire through ensemble sessions (1 x 2-hour session per week). Stage performance technique as ‘stage presence’ is introduced and students are given the opportunity to explore, rehearse and develop musical skills in a group or ensemble environment. Students will be able to demonstrate their craft during two formal ensemble performances.  

To assist in the development of their professionalism, students will begin to develop planning skills and the ability to set specific, timely and achievable goals.  Attention is placed on learning basic communication and interaction skills. 

PSP206 Collaborative Recording Project 1

In the first unit in the Collaborative Music Production sequence, students are introduced to the practices of collaborative music-making. For musicians developing a specialist skill as a creative technologist, replication of music elements via digital environments is an integral foundation skill for a digital creator. This unit includes aspects of group music creation and replication using software, piano skills via industry DAWs, and basic stylistic replication. Across a 1 x 2-hour supervised group class per week (and additional self-organised follow-up sessions), students will develop planning skills and the ability to set specific, timely and achievable goals. Attention is placed on learning basic communication and interaction skills.

Major (Seq. 2)

Credit Points: 3
Trimester 2

Depending on your chosen stream:

PSP215 - Ensemble 2

The focus for this Ensemble unit is on working with a new group of musicians to develop an extended repertoire for live and recorded performances. Specialist tutors guide students through this process, from increasing technical proficiency, creativity and the development of their personal playing styles. Their stage persona also continues to be refined, with increasing emphasis on movement, stage dialogue, microphone technique, musicianship and stage image. To prepare for the live performance and live recordings, a number of rehearsal sessions are organised where students will be given ‘real time’ feedback from their tutors, as well as discussing and critiquing performances with their peers.

Prerequisite: PSP205 (Ensemble 1)

PSP216 - Collaborative Recording Project 2   

In Collaborative Recording Project 2, students are expected to apply superior knowledge proficiently at a level higher than they demonstrated in Collaborative Recording Project 1. To achieve this, students will be encouraged to explore different models for creative collaboration in the design and realisation of a group-based music technology project, with a focus on a model that allows them to best communicate with each other. The scope of the creative work in this unit is potentially limitless, however students will have to work together to articulate, refine and justify their creative choices so that the production achieved is a thought-provoking combination of musical interests, talent and skillsets. Students may also participate in a collaborative live recording assessment with student ensembles from PSP215 Ensemble 2, which will require the application of professional communication skills and sharing of knowledge and skills.

Prerequisite: PSP206 (Collaborative Recording Project 1)

Music: Polish and Build (Trimesters 3 & 4)

Music and Media - PSP310

Credit Points: 6
Trimester 3

The unit equips students with knowledge and understanding of how contemporary music engages with various form of media in digital and traditional scenarios. A basic understanding of music marketing - including definitions, processes and planning strategies - is covered, allowing students to reflect on their own work-related performance and develop an advanced understanding of incorporating various media into their career practice. Students will also develop a capacity to incorporate other media, such as film, art, design and other creative fields into the promotion of their music and musical projects. This unit will also cover some basic media creation skills using widely available production software such as Adobe Illustrator, Photoshop, and Final Cut Pro or any other content creation software available to the students. 

Prerequisite: PSP211 (Introduction to Music Business)

Music Theory 4 - PSP313

Credit Points: 3
Trimester 4

This unit continues developing student knowledge and understanding of Music Theory, in preparation for musicianship at a professional level. Skills and understanding achieved in the unit will include knowledge of written theory, and extended understanding of notation and harmonic relationships. Music Theory 4 introduces knowledge of dominant chords, dominant chord interchange through substitutions, resultant scales, and blues.  This expanded level of musicianship will eventually allow students to compose or arrange successful compositions and help develop technical musical skills on a chosen instrument. This is the final of four units (Music Theory 1-4) that build the student’s ability and knowledge within practical components of written music theory and increase their overall musical awareness.

Prerequisite: PSP303 Music Theory 3

Credit Points: 6
Trimester 2

This unit introduces students to copyright principles as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. Areas relating to the application of copyright and the workings of publishing are considered. This unit also introduces foundational understanding of music publishing contracts. This unit provides key principles of publishing and will enable students to familiarise with legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts. 

Ear Training 4 - PSP314

Credit Points: 3
Trimester 4

This unit builds on the musical concepts covered in Ear Training 1-3, preparing the student for musicianship at a professional level. Skills and understanding gained in the unit will include aural recognition of secondary dominants, modulation, modal interchange, polyrhythms, odd-time signatures, and utilisation of the full chromatic scale.  In addition, students will engage with sight-reading of rhythms and melodies, and vocal reproduction of intervals, chords and scales. This is the last of four units (Ear Training 1-4) that build the students’ ability and knowledge within practical components of music theory and increase their overall musical awareness.

Prerequisite: PSP304 (Ear Training 3)

Music Theory 3 - PSP303

Credit Points: 3
Trimester 3

This unit continues developing student knowledge and understanding of music theory, in preparation for musicianship at a professional level. Skills and understanding achieved in the unit will include knowledge of written theory, and extended understanding of notation and harmonic relationships. This expanded level of musicianship will eventually allow students to compose or arrange successful compositions and help develop technical musical skills on a chosen instrument. This is the third of four units (Music Theory 1-4) that will build the students’ ability and knowledge within practical components of written music theory and increase their overall musical awareness.

Prerequisite: PSP213 (Music Theory 2)

Major (Seq. 1)

Credit Points: 3
Trimester 4

Depending on your chosen stream:

PSP317 - Performance Major 4

In Performance Major 4, the final unit in this sequence, students have the opportunity to seize full advantage of these sessions to take their technical expertise to the next level in preparation for professional performances. As experienced professional musicians themselves, students will collaborate with their tutor to develop a repertoire that showcases their mastery in style and repertoire, and technical expertise in their principal instrument. Experimentation, as improvisation, is explored to deepen understanding of musical style, form, interpretation, and musicianship in preparation for their musical career.

Prerequisite: PSP307 (Performance Major 3)

PSP318 - Songwriting Major 4

As the final unit in this sequence, Songwriting Major 4 is the student’s opportunity to refine and expand their skills, craft, techniques and methodology to become a capable, adaptable and versatile songwriter. Students will continue their study of musical style, improvisation, form and interpretation, and musicianship through a prescribed repertoire and work in ensembles. The unit moves towards developing a portfolio of original material that can then be used by the student to showcase their craft.

Prerequisite: PSP308 (Songwriting Major 3)

PSP319 - Production Major 4

In Production Major 4, the final unit in this sequence, students will be expected to work closely with their music production ‘mentor’ to create their personal music statement in vision, sound, words and music. Production students are encouraged to work with an artist, or potentially use themselves as an artist/producer, with the view to producing a small collection of original works for their folio in preparation for beginning the process of establishing themselves as professional producers.

Prerequisite: PSP309 (Production Major 3)

Ear Training 3 - PSP304

Credit Points: 3
Trimester 3

Prerequisite: PSP214 (Ear Training 2)

Major (Seq. 2)

Credit Points: 3
Trimester 4

PSP315 - Ensemble 4

The necessity to constantly develop to a professional standard as a member of a band and as an individual player continues in Ensemble 4, to ensure a future musical career. The Ensemble sequence of units has been designed to provide the time and guidance required for the maturation of students’ performance abilities. In Ensemble 4, students will be required to collaborate, create and perform in an ensemble in three different contexts, including a live multi-track studio recording. A particular emphasis is placed on stagecraft and how group members communicate and interact on stage. This has two purposes. One is so their audience experiences a group performance, and the second is so students can explore the role of a musical director in performance settings. It is expected that students will be able to provide an insightful rationale as to their choice of repertoire and approach to performance, as well as engage in constructive critique of their own and others’ performances.

Prerequisite: PSP305 (Ensemble 3)

PSP316 - Collaborative Recording Project 4

In Collaborative Recording Project 4 students continue to engage in collaborative music making, shifting the focus to inventive manipulation of sound through effect processing. The unit enables students to work collaboratively to create and record music using acoustic instruments alongside software.

This unit includes aspects of group music creation and replication using software, piano skills via industry DAWs, key hardware devices and stylistic interpretation and arrangement. Students will develop planning skills and the ability to set specific, timely and achievable goals.  Attention is placed on learning basic communication and interaction skills.

Prerequisite: PSP306 (Collaborative Recording Project 3)

Major (Seq. 1)

Credit Points: 3
Trimester 3

Depending on your chosen stream:

PSP307 - Performance Major 3

As for Performance Major 1 & 2, in Performance Major 3, students will continue to develop their technical expertise in their principal instrument and awareness of repertoire for solo and ensemble situations. The unit involves the study of technical work and repertoire, through one-on-one instrumental lessons (1 x 30min lesson per week). It is expected that the student will be able to exhibit a level of musicianship and craft superior to that demonstrated in Performance Major 2. More attention is placed in this unit on audience engagement during performance.

Prerequisite: PSP217 (Performance Major 2)

PSP308 - Songwriting Major 3

Professional songwriters have the enviable ability of being able to write (and produce) material for different artists. In Songwriting Major 3, students will be expected to develop their songwriting range, under the guidance of one-on-one tutorials with a songwriting ‘mentor’ (1 x 30 min lesson per week). Emphasis is placed on the student being able to articulate their own creative process and how that can be applied to develop their own adaptability and versatility as a professional songwriter.

Prerequisite: PSP218 (Songwriting Major 2)

PSP307 - Performance Major 3

Prerequisite: PSP217 (Performance Major 2)

Talent Development (A&R) - EBM206

Credit Points: 6
Trimester 2

This unit introduces students to the fundamental principles and theories of talent development and A&R. Students will assimilate the concepts of talent scouting, discovery and development and will learn to develop strategies for improving skills, knowledge, and appeal as applied to talent being developed. Students will be introduced to different ways to constructively contribute to both creative and strategic talent development concepts, and learn to interpret data and informational evidence to elevate their talent’s work. Students will learn to be productive by continuing to develop an understanding of A&R activities and how to leverage creativity to showcase their talent.

Major (Seq. 2)

Credit Points: 3
Trimester 3

Depending on your chosen stream:

PSP305 Ensemble 3

In Ensemble 3, students will continue to develop their expertise in their principal instrument and awareness of repertoire through ensemble sessions (1 x 2-hour session per week). The sequence of Ensemble subjects is designed so students can incrementally develop their technical proficiency, creativity and the development of their personal playing styles. Stage performance technique also continues to be refined, including movement, stage dialogue, microphone technique, musicianship and stage image.

At this point in their development, students will be required to write their own original material for performance, as well as develop repertoire of their choice.

To assist this process, students can form ensembles of their own choice as it is expected they will be at an instrumental performance standard to make a significant contribution to the ensemble.

Students will also work collaboratively with the other departments as part of a recording integration project. This is an opportunity to work with the other JMC Academy creative disciplines and develop new understanding and skills.

Prerequisite: PSP215 (Ensemble 2)

PSP306 - Collaborative Recording Project 3

Prerequisite: PSP216 (Collaborative Recording Project 2)

Finance for Entertainment - EBM301

Credit Points: 6
Trimester 3

This unit will provide students with an interactive way to develop both an understanding of financial literacy and a positive relationship with the management of money. It will provide an understanding of the impact of paying close attention to budget, cash flow, business activity statement, ratio analysis worksheets; as well as, the vocabulary to articulate different scenarios that exist in entertainment finance.

Music: Showcase and Project (Trimesters 5 & 6)

Entrepreneurship in Music - PSP401

Credit Points: 6
Trimester 5

The purpose of this unit is to comprehensively examine business principles and concepts for the contemporary musician, with the aim of establishing a sustainable professional practice. It will examine business models relevant to performance, songwriting and production environments, and to contemporary music professionals. Each student will be required to exercise critical thinking and judgment in identifying ongoing professional development requirements and opportunities. 

Prerequisite: PSP211 (Introduction to Music Business)

Large Project Performance and Recording Folio 2 - PSP415

Credit Points: 12
Trimester 6

This unit will continue to develop the understanding of musical style, creativity, form, and interpretation, and begin to focus that into a clear artistic identity, career pathway, and representative product. There will be an emphasis on the development of original material and/or original arrangements, and the development of a range of repertoire. Students will demonstrate a higher stylistic understanding and incorporate advanced music concepts.

The ultimate outcome of this two-part sequence of units (incorporating PSP 405 Large Project 1) will be a major project, which could include high-quality audio recording showcasing the student’s performing, songwriting, or production talents, and/or a live performance recital showcasing the student’s ability as a performer and bandleader.

In Trimester 6, for Part 2 of this large project, students continue to work on their project through a series of one-on-one mentorship sessions in conjunction with a group seminar each week in order to plan, prepare, and produce their own musical project. This project is then delivered via a live performance, musical soundtrack, music and film project, exhibition, event, high-quality recording, or interactive material.

Students can continue to work as a group or ensemble as a continuation of their work from Large Project 1, if they chose to work collaboratively. They will however be assessed on their individual contribution. 

Prerequisite: PSP405 (Large Project Performance and Recording Folio 1)

Large Project Performance and Recording Folio 1 - PSP405

Credit Points: 6
Trimester 5

This unit will continue to develop the understanding of musical style, improvisation, form and interpretation, and begin to focus that into a clear artistic identity, career pathway, and representative product. There will be an emphasis on the development of original material and/or original arrangements, and the development of a range of repertoire. Students will demonstrate a higher stylistic understanding and incorporate advanced music concepts.

The ultimate outcome of this two-trimester long unit will be a major project, which could include high-quality audio recording showcasing the student’s performing, songwriting, or production talents, and/or a live performance recital showcasing the student’s ability as a performer and bandleader.

In Trimester 5, for Part 1 of this large project, students maintain a series of one-on-one mentorship sessions in conjunction with a group seminar each week in order to plan, prepare, and produce their own project. Part of this project will be delivered at the end of this trimester (Trimester 5), which would be considered a portion of the final project that will be submitted at the end of Trimester 6.

For example, a Performance student may spend Trimester 5 arranging and preparing their material for performance, then spend Trimester 6 rehearsing and polishing that set for a recital performance or event. A Songwriting student or Production student may spend Trimester 5 writing their material and submitting demos of their songs, then spend Trimester 6 producing and recording this material for their folio submission.

The student is also permitted to submit a project as a group, as such as continuing their ensemble from trimester 4. Alternatively, students can work collaboratively on a new project, for example, a production major may wish to work with a singer/songwriter or ensemble to realise a group vision for the project. All members must contribute equally as each student will still be assessed individually based on their contribution and work.

Prerequisites: PSP315 (Ensemble 4), or PSP316 (Collaborative Recording Project 4) with PSP317 (Performance Major 4)/PSP318 (Songwriting Major 4)/PSP319 (Production Major 4)

Entertainment Marketing - EBM205

Credit Points: 6
Trimester 2

This unit introduces contemporary marketing practices as applied to the creative industries and the challenges faced when commercialising entertainment products and services.

This Entertainment Marketing unit will supply students with overall theoretical knowledge of the process of marketing and its importance to the success of entertainment businesses.

Students will analyse marketing information from established entertainment businesses to complete a range of activities related with branding, positioning, and loyalty. To enable further learning, students will experiment with social media practices and analyse the marketing mixes of entertainment businesses.

Choose 2 Electives

Trimester 6

Choose from:

Music Cultures - PSP301
Lyrics & Songwriting - PSP302
Music Production Studies - PSP311
Performing and Creating with Ableton Live - PSP312
Arranging and Orchestration - PSP212
Internship - COL401

Talent Management 1 - EBM303

Trimester 5

This unit will deepen students’ knowledge learnt in trimester two. Talent Management 1 is the business of managing creatives. Students will learn management principles and obtain practical experience working with artists. Students will be able to choose an artist from diverse sectors of the entertainment industry (i.e. music, film, TV, theatre, digital media or sports etc.) to take on the role of ‘managing’ the talent. This management will cover all facets, responsibilities and the function of the talent manager in a contemporary environment.

EBM: Polish and Build (Trimester 7)

Business Planning and Funding - EBM305

Credit Points: 6
Trimester 7

This unit allow students to select a business idea that they are genuinely interested in and realistically might want to pursue. They will learn about key considerations and components while developing their business plan. This unit will provide a clear understanding of the financial options available to them as businesspeople. It will discuss the most appropriate way to make the most appropriate financial situation to start their business as all funding opportunities will be explored and evaluated. This unit will also address the scenario where start-ups might not have access to finance. Hence, students will look at ways to get started with shoestring budgets and strategies to build the business so that the traditional funding methods can become an option. 

Prerequisite: EBM301 (Finance for Entertainment)

Tour Management - EBM306

Credit Points: 6
Trimester 7

This unit allows students to expand their knowledge of event management into design, plan and execute touring strategies for entertainment products. Students will create a strategic tour plan that is delivered as an industry standard manual. This unit will focus on fundamental concepts of tour management that can be applied to diverse entertainment businesses. Students in this unit will apply their critical thinking, initiative and judgement in planning, problem solving and decision making through the creative tour planning process. 

Creative Development Hub - EBM403

Credit Points: 6
Trimester 7

This work integrated learning unit focuses on the student’s personalised professional development and allows them to put into practice much of the skills and knowledge learnt so far. Students will get to operate in a Creative Development Hub environment while being one on one mentored through individualised professional development, aimed at producing job ready students. 

This unit encourages autonomous project development with the student, and their own professional development being the focus of the project This unit is designed to give the students the resources, equipment, facilities, and professional mentoring to enable them to pursue their chosen career paths. Students will research, have hands on experience and apply practical knowledge while they hone their skills as well as further develop industry connections. 

Choose 1 Elective

Trimester 7

Choose from:

Music Cultures - PSP301
Lyrics & Songwriting - PSP302
Music Production Studies - PSP311
Performing and Creating with Ableton Live - PSP312
Lyrical Influences - PSP302 (Must have completed Lyrics & Songwriting - PSP302)
Arranging and Orchestration - PSP212
History of Western Music - PSP201
Tutoring Techniques - PSP406
Composition Techniques - PSP407
Screen Sound and Music - PSP408
International Study Tour - COL400
Internship - COL401
E-Portfolio - COL402

EBM: Showcase and Project (Trimesters 8 & 9)

Major Project 1 - EBM401

Credit Points: 6
Trimester 8

This unit will allow students to continue building up their creative project knowledge through the development of a major project of their own choice, from concept through to final project plan, whilst operating in a mentor and peer style environment. Students will learn advanced project management concepts including testing project feasibility, creating project charters and project management plans based on the Project Management Body of Knowledge framework, and pre-production phases of a creative idea.   

This unit will focus on the planning and pre-production phase of a student’s creative idea, which will then evolve into the production and delivery phase of their project’s as well as the evaluation and debrief during the following Major Project 2 unit. 

Major Project 2 - EBM405

Credit Points: 6
Trimester 9

This unit will allow students to develop their Major Project through the realisation and completion stage of project management. They will create a complete portfolio of deliverables as outlined in their approved final project plan in EBM401, develop an industry focused presentation in relation to their project, as well as document and critically reflect on the production and post-production of their project. Through this process the students will also consider how the development of a project management plan is of benefit to the end production of their project in the post-production stage.  

In this unit students will be given most of their class time to work on their project deliverables, with lecture content tailored to the types of projects being executed to support the students in their project execution. Engagement in class time will contribute towards both project peer work and evidence of deliverables as part of their overall unit assessment work. 

Prerequisite: EBM401 (Major Project 2)

Strategic Public Relations - EBM402

Credit Points: 6
Trimester 8

This unit enable students to gain advanced marketing theory and techniques in a manner of applying strategic public relations (PR) into an entertainment business context. It provides insights on contemporary public relations, with particular focus on public relations campaign development. This unit provides students with an understanding of best practice approaches - an important platform for strategic, innovative and highly effective campaign design. The aim is to build in students an understanding of how to develop an effective PR campaign - firstly by providing the opportunity to analyse PR campaigns, and then by developing a PR campaign for a client or an organisation. 

Prerequisite: EBM205 (Entertainment Marketing)

Deal Making - EBM406

Credit Points: 6
Trimester 9

This unit will enable students to have a broad coherent theoretical and technical knowledge with depth in contracts and negotiation. This unit will enable students an understanding of common contracts and deals which will be useful throughout their professional career. Students will practice their negotiation skills to close deals and achieve better outcomes for their artists, content, events, or projects while incorporating appropriate ethical considerations. 

Talent Management 2 - EBM404

Credit Points: 6
Trimester 8

This unit provide students with advanced talent development and management in the contexts of multi-talent rosters, talent with established careers and talent with third party relationships. 

This unit provides the opportunity for students to create and coordinate a multi-talent roster for a mock talent management business. Students will undertake a range of practical preparation to further understand the role of entertainment managers. 

Prerequisite: EBM303 (Talent Management 1)

Festival Management - EBM407

Credit Points: 6
Trimester 9

In this unit students will develop a major outdoor festival based in a “real world” location. This will require the students to consider and evaluate the festival’s staging, production, security, staffing, ticketing, marketing, and merchandising needs into their final plan. Students will apply their knowledge learned in previous production management units into concepts related to satisfy the range of government, statutory and regulatory legislation such the liquor licensing, workplace health and safety, environmental protection, police, and security requirements. They will also be required to satisfy the requirements of local government bodies, such as planning and building permits, parking, noise, waste management, risk management, and the complexities of road closures and traffic management. Students will also be encouraged to explore ethical issues relating to festivals and events while applying them to their own set of developing values. At the end of this unit, students will not only understand what it takes to stage a festival, they have created a (fully-fledged) complex festival manual that will enable them to produce that festival or present the project to someone who does. 

Choose 1 Elective

Trimester 8

Choose from:

Music Cultures - PSP301
Lyrics & Songwriting - PSP302
Music Production Studies - PSP311
Performing and Creating with Ableton Live - PSP312
Lyrical Influences - PSP302 (Must have completed Lyrics & Songwriting - PSP302)
Arranging and Orchestration - PSP212
History of Western Music - PSP201
Tutoring Techniques - PSP406
Composition Techniques - PSP407
Screen Sound and Music - PSP408
International Study Tour - COL400
Internship - COL401
E-Portfolio - COL402

Digital Commerce - EBM410

Credit Points: 6
Trimester 9

In this practice-based learning unit, students will investigate, design and develop a digital commerce artefact (e.g. website or similar) for their entertainment business. They will explore the vital role digital commerce plays in the management of sustainable entertainment businesses, including surveying the relationship between e-commerce and emerging digital or virtual payment systems. Students will further apply their knowledge of consumer behaviour to increase their understanding of the opportunity digital commerce presents in the realm of audience engagement, product distribution, and monetisation.  

In the process of creating their digital commerce site, students will be required to consider their digital marketing strategy, and how to use a digital platform to engage their audience and monetise their offering. They will think about how best to apply digital marketing theories whilst complying with relevant global and regional laws and regulations.  

Class will be held in a studio environment, and time will be given for students to physically develop their idea, including researching, designing, building and trialling their artefact to MVP stage. They will be expected to actively seek critical feedback from their peers and lecturer in the process. 

Electives

Music Cultures - PSP301

In this unit, students will be encouraged to look beyond Western music conventions and examine a range of music traditions from around the world. Students will implement this information, and the skills gained in the music technology and Composing/Arranging streams, to write and/or record a ‘crossover’ piece of music utilising one or more Non-Western musical traditions.

In essence the unit is an introduction to the specialist research field of Ethnomusicology whilst giving students a chance to further hone their composition/arranging skills.

Prerequisite: PSP201 (History of Popular Music)

Lyrics & Songwriting - PSP302

This unit continues to develop students’ conceptual knowledge and technical skills in songwriting, focusing on advanced melodic concepts and techniques, an understanding of complex harmony in popular music, and further creative and technical lyric writing concepts such as rhythm, phrasing, setting and metaphor. Students will further their ability to present their songs using industry standard lead sheets and demo recordings. Students will investigate the links between music, lyrics and meaning by analysing influential songwriters and their works.

Music Production Studies - PSP311

This unit will develop the ability to analyse and implement music production techniques. Through practical work and analysis, students undertake the production of new work and analyse and interpret their use of various techniques in the context of music production. The weekly content covers technical as well as historical contexts of music production, including the evolution of technology and recording techniques. This unit contributes to the degree by developing a deeper understanding of the techniques, aesthetics, methods and craft of music production.  

Prerequisite: PSP202 (Introduction to Music Technology)

Performing and Creating with Ableton Live - PSP312

Successful completion of this unit empowers the student with the capacity to integrate music technologies using Ableton Live within their live performance and production work. Assessment tasks aim to enable students to adapt and apply use of the tools by current artists and then produce two works: one which is a recorded and mixed piece of audio, and another work which can be integrated effectively into a three to five-minute performance piece. Students will gain an understanding of a context in which music technology is currently used for contemporary music performance and will gain experience with the technical process which enables the merging of Ableton Live into their own creative work.

Prerequisite: PSP202 (Introduction to Music Technology)

Internship - COL401

*by application only

COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment.

In this unit the National Society for Experiential Education’s definition of “internship” is used. This is internship is a carefully monitored volunteering or working experience where an individual has intentional learning goals and reflects actively on what they are learning throughout the experience. For this reason, beside the time students spend during their internship, they will also spend self-study time. They will reflect upon their awareness of applying theory to practice during their internship, practicing their ability to evaluate situations, critical thinking, and effective communication of their decision-making.

Students will also elaborate a professional plan where they explain their aspiring professional development goals and the activities that would assist them to achieve these under the guidance of their Internship Coordinator/Supervisor.

Lyrical Influences - PSP402 (Trimesters 7,8)

This unit broadens the objectives of previous songwriting units, Songwriting and Arranging and Lyrics and Songwriting, incorporating an understanding of significant literary, written, aural and oral traditions and techniques of benefit to the contemporary songwriter. The purpose of this unit is to analyse the links between the modern songwriter and other types of expression in language from both the past and present, and the employment of techniques involved in the formation and execution of contemporary songs. The unit will also examine the songs of key contemporary songwriters, discovering their sources and influences to highlight artistic methodology, creativity and originality. Knowledge gained will potentially contribute to shaping each student’s approach to creative songwriting and may go on to inform their own original style.

Prerequisite: Must have completed elective unit PSP302 (Lyrics and Songwriting)

Arranging & Orchestration - PSP403 (Trimesters 7,8)

In building upon previous study in composition and arranging this unit will now introduce student to writing and arranging for Strings, Woodwind, Brass and Percussion. The practical skills covered in this course require students to continue their musical notational, aural, conceptual and analytical skills in order to craft a skilled arrangement for a range of instruments. There is also a continued focus on contemporary music theory, advanced harmonic and melodic concepts.

History of Western Music - PSP404 (Trimesters 7,8)

The purpose of this unit is to provide students with a comprehensive historical and cultural overview of Western Art Music. It is important to understand the historical context of the periods and how they influenced musical development, to enable students to communicate with other musicians and develop a conceptual framework for describing music and its stylistic characteristics. The different periods of music will be discussed and analysed looking at musical characteristics such as: use of key, harmony, instrumentation, texture, dynamics, melody, phrasing, ornamentation, articulation, form and rhythm. These musical eras will be put into context with the political, social, philosophical and artistic cultures of each period. The unit will cover ancient and medieval music to music of the 21st Century.

Prerequisite: PSP201 (History of Popular Music)

Tutoring Techniques - PSP406 (Trimesters 7,8)

This unit provides the student with the opportunity to look at the techniques and challenges associated in private music instruction. The unit includes development of knowledge and understanding of pedagogical techniques, lesson planning, structure and evaluation, practice techniques, student motivation, examination syllabus, physical and digital resources and planning for developing a private teaching enterprise.

Composition Techniques - PSP407 (Trimesters 7,8)

In this unit, students will develop an understanding of advanced concepts in compositional styles and apply these within the assessment tasks. The content of this unit focuses on the advanced modal, melodic and harmonic theory and compositional application within jazz and progressive contemporary music, and also the rhythmic and structural compositional methodology drawn from 20th and 21st century art music and its various sub-movements. The unit builds on skills learned by students in PSP202 Songwriting and Arranging and PSP302 Lyrics and Songwriting but expands the concepts of songwriting to include more advanced compositional concepts, with an emphasis on experimentation and using scoring as a compositional tool. Students create their own compositions which demonstrate an advanced understanding of the principles and exploration of melody, harmony, rhythm, and form and structure.

Screen Sound & Music - PSP408 (Trimesters 7,8)

This unit enables students to develop their conceptual knowledge and technical skills in understanding and composing music to convey specific emotions and aesthetics for a variety of productions. Students are required to apply these skills to the preparation and recording of music for a screen project. The unit follows on from the fundamental skills of composition and production that students were introduced to in previous theory and technology units. Students also develop knowledge of the relationship between music and a variety of visual scenarios and the scoring possibilities within each context. The unit looks at media involving film and television, video games, web sites, commercials, animation and other new media. Students learn how to master the technical and musical skills needed to create effective music for each type of media. During this unit there is scope for students to integrate with other departments in collaborative projects or work with pre-existing media.

Cool Hunting - EBM408 (Trimesters 7,8)

This unit allow students to expand their knowledge into the history, culture, fashion, people and business of “Cool”. By exploring contemporary cultural theory, the student will investigate the personalities, the symbols, and the society that contribute to current occidental notions of “Cool”.

This unit also gives the student an understanding of the concept of “Cool” as a complex yet fleeting proposition that underpins the vast majority of new trends in fashion, style, music, brands, products and art. Throughout this unit, students will study the social impact of major events, brands and personalities that have the “cool” factor; MTV, Apple, hip hop, and street fashion, as well as media giants, music and film producers. This study will be delivered in the context of enabling the students to understand and develop their own contribution to the business of “cool”.

International Tour Planning - EBM409 (Trimester 8 Only)

This unit expands on EBM306 Tour Management. This unit introduces students to the opportunities and challenges of establishing and exporting Australian creative products and services into global markets. Students will learn how to successfully penetrate international markets using available economic support and creative ideas while scoping opportunities throughout the world. This unit also helps students investigate the differences between a manager who plans a tour and a tour manager who goes on tour and coordinates the execution of the tour.

Prerequisite: EBM306 (Tour Management)

International Study Tour - COL400 (Trimesters 7,8)

(by application only)

This subject is a special project based on research, experiences and learning undertaken in conjunction with the overseas academic partners and JMC Academy. Students will be immersed in two weeks of educational experiences prior to JMC Academy trimester start, hosted by the overseas academic partners. They will cover a range of topics, skills and knowledge taught by industry experts and educators in the students’ area of study (Entertainment Business Management, Music, Design, Film and Television, Audio Engineering, Animation and Game Design).

On completion of the two weeks of study, students will continue with a 12 week special project on campus at JMC Academy in Australia.

Individual projects are based on a specific project topic of the student’s choice made in consultation with their term supervisor. That is then developed over the length of the subject. Students will be supervised and will work in conjunction with their supervisor to complete their project (Academic or Practical).

E-Portfolio - COL402 (Trimesters 7,8)

Context

At JMC Academy, students undertake a rigorous academic program of practice-based learning, into which is embedded a range of work-integrated learning activities. To complement their on-campus learning, students are also encouraged to generate their own creative work. This unit of study has been designed to formally recognise that work. Students will have access to an e-portfolio as a presentation mode for the assessable items. The unit is placed during the final study periods of the bachelor’s degree, enabling students to collect and display their best and most recent examples of their engagement with their discipline outside of their formal study.

How it works

Students are introduced to this unit during Trimester 1 and then again in successive study periods. Students must be invited by their Head of Department to enrol in this unit; a student will only be enrolled in this unit if the Head of Department is confident that the student can meet all learning outcomes. The e-portfolio JMC students will be given access to an e-portfolio platform at no cost as part of the Microsoft365 subscription. The platform provides students with a place to curate and display their extra-curricular activities for assessment in this unit. It is not the professional portfolio students could use COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment.

Our Lecturers

Kemo Bunguric

Head of Music (Sydney)

Kemo’s teaching methods and influence reflect his own passion and extensive skills in composition, arranging and music technology, especially since he is a piano accordion virtuoso and an Australasian Accordion Champion.

By the age of 13, Kemo had learned early on how important it was to market one’s self as a musician, a concept which he aims to instil in his students. Kemo ensures that his students understand how to develop themselves as well-rounded musicians and teaches them the importance of being progressive within the industry.

Kemo Bunguric

Head of Music (Sydney)

Shannon Brown

Senior Music Lecturer

Former tenor and Musical Director for the internationally acclaimed group The Ten Tenors, Shannon toured full-time for six years, performing an average of 250 shows per year across five continents.

Recorded a Platinum-selling album 'Here's To The Heroes' at Abbey Road Studios with the London Symphony Orchestra and launched the album performing at the Royal Albert Hall.

Shannon has recorded with Sting’s guitarist, Dominic Miller. American drummer, Vinnie Colaiuta. ‘Songwriters Hall of Fame’ lyricist, Don Black OBE, and Academy Award & Golden Globe winner, John Barry OBE.

Shannon has worked with Australia’s Guy Sebastian and Paulini Curuenavuli. John Foreman OAM, Chong Lim AM, James Morrison AM & Producer, Ken Laing AM. He has toured with Country star Jasmine Rae and been the Musical Director for the 2013 winner of The Voice, Harrison Craig.

Shannon continues to work with Australia’s Got Talent Winner, Mark Vincent, as his Musical Director for over 11 years.

Shannon Brown

Senior Music Lecturer

Lauren Neko

Master's & Entertainment Business Lecturer

Lauren Neko is an electronic music artist and creative industries educator.

A talented writer, DJ, multi-instrumentalist, vocalist and producer; Lauren has played on numerous international stages, festivals, clubs, galleries and bars. She embraces a radical use of colour in all of her performances.

Lauren’s 90’s Rave/House scene and 80’s Disco inspiration does not solely shine through in her performances, she embodies the radical self-acceptance that was at the forefront of both these underground movements then and now, and is an advocate for the LGBTQIA+ community.

As the founder of Glössy Entertainment and front-woman of UV Sound System ‘LUV’D UP’ - Lauren curates and produces stunning UV immersive events at Australian clubs and Festivals.

Lauren has been a music educator for more than half of her life. Specialising first in voice and group music coaching, her focus is now on teaching future industry leaders about creative practice, leadership, and small business management.

Lauren is still an active artist, radio host, music producer and industry public speaker. She lectures in both the undergraduate Entertainment Business Management Degree and the Creative Industries Masters Program at JMC.

Lauren Neko

Master's & Entertainment Business Lecturer

Hayley Marsten

Audio Engineering, Entertainment Business and Music Lecturer

Hayley Marsten is a self-managed, independent singer-songwriter. Since graduating from a Bachelor of Creative Industries in Music & Entertainment Management at QUT with Distinction, she has successfully managed her career. Overseeing the release of multiple EPs and an Album, along with various tours and release campaigns. Hayley has crowdfunded over $30k for the recording of her music throughout her career and is has successfully secured multiple grants. She has been nominated multiple times at the Queensland Music Awards and Golden Guitars and is set to play the biggest country music festival in the southern hemisphere, CMC Rocks in 2023 and release her sophomore album.

Hayley Marsten

Audio Engineering, Entertainment Business and Music Lecturer

Dr Jodie Rottle

Senior Lecturer, Master of Creative Industries (Melbourne)

Dr Jodie Rottle (she/her) is a creative flautist, researcher, lecturer, composer, and improviser who works with the nonhuman to explore new sound concepts. She is a member of the two-time Queensland Music Award-winning Matt Hsu’s Obscure Orchestra and often collaborates with artists across circus, spoken word, puppetry, visual art, and physical performance mediums. Committed to the creation and performance of new music, Jodie has commissioned over 45 new classical and experimental works—many by emerging composers—and performed nationally across Australia and the United States. Jodie is currently the Resident Adjunct with the Creative Arts Research Institute at Griffith University, and she is a sessional lecturer. When she’s not making music, she can most often be found bouldering and hanging out with her dog Stanlee Woofington.

Dr Jodie Rottle

Senior Lecturer, Master of Creative Industries (Melbourne)

Rick Grossman

Music Lecturer

For the past 35 years, Rick has worked as a professional musician, spending five years (1982-1987) as a bass guitarist for Divinyls, and then in 1988 Rick began playing bass for the Hoodoo Gurus. From 1990 onwards Rick has been involved with a side project, Ghostwriters, along with Rob Hirst from Midnight Oil.

Rick has toured both Australia and internationally with the likes of Jimmy Barnes and Men at Work and produced albums such as ‘Caution: Life Ahead, Artists for Recovery’, a collection of Australian artists to raise awareness for drug rehabilitation.

He has been inducted twice into the ARIA Hall of Fame, in 2007 for his work with Hoodoo Gurus, and also in 2006 for his work with Divinyls. Recently, Rick and his legendary Aussie band, Hoodoo Gurus, have made it to the top 10 of the ARIA charts with the 40th-anniversary edition of their debut album, Stoneage Romeos.

At JMC Academy, Sydney Campus, Rick teaches Band Ensemble and encourages his students to follow their passions and always have commitment, creativity, and write original material.

Rick Grossman

Music Lecturer

At JMC Academy, Sydney Campus, Rick teaches Band Ensemble and encourages his students to follow their passions and always have commitment, creativity, and write original material.

Will Day

Head of Music, and Entertainment Business Management (Brisbane)

Gritty. Grounded. Heartfelt. A stand-out performer. From energetic tracks such as the single ‘Countrified’ to emotive ballads like ‘Simple Then’ (with Brooke Schubert), it’s no surprise that Will is making an impact on the country music scene. 2021 has been a wild ride, with single ‘Countrified’ added to iHeartCountry and KIX Country with the song reaching #12 on the KIX Country Charts and ‘Simple Then’ added to ABC Country, reaching #9 on the KIX Country Charts and #5 on the Countrytown Hot 50 Charts. Both tracks are included on Will’s debut album ‘Countrified’ and will be accompanied by a national tour reaching every state over the next 12 months.

Will has opened for the likes of Morgan Evans, Shannon Noll, Diesel, Hoodoo Gurus, The Baby Animals, The Black Sorrows, Col Finley and The Viper Creek Band while also appearing at Australia’s most iconic country music festivals, including Tamworth Country Music Festival, Groundwater Country Music Festival and Gympie Muster.

With a genuine gift of storytelling, combined with compelling vocals and the ability to connect with a crowd, Will Day is fast becoming one of Australia’s premier rising country artists and one that will undoubtedly be around for many years to come.

Will Day

Head of Music, and Entertainment Business Management (Brisbane)

Craig Spann

Entertainment Business & Music Lecturer

Craig Spann has been working in and around music for more than two decades, and like most people he has pretty much done it all – artist, touring musician, producer, writer, advocate, manger, publicist, label owner and teacher.

His first connection with the industry was through words, working as a fulltime music writer with everyone from The Courier-Mail to Rolling Stone before moving into a long running career focussed on marketing, promotion and strategic public relations in the corporate, government and creative industries sectors.

As a guitarist, songwriter and performer he has writing, produced, recorded and released a wide body of work under various monikers – Brindle, Lucy Star Satellite, 1000 Cuts – while contributing in the studio and on stage to other projects too numerous to list.

Alongside his partner Deb Suckling, he has operated multi-platform music company and record label SUGARRUSH Music which has released more than 100 records and played a key role in supporting new talent over more than 15 years.

That commitment to creation and collaboration has also been clear in the numerous creative development projects he has developed and delivered or been invited to participate in, such as the Big Sky Girls songwriting mentoring program and the Bush Bands project in the Northern Territory.

Professionally, Craig has worked in a range of corporate and non-profit environments, always with a view to support the development of the sector through his work with organisations like Q Music, the Australian Music Industry Network, the Australian Live Music Business Council and as music industry liaison with airline Virgin Australia.

He has also played a key role in policy development, developing the live music strategies for the Gold Coast, Northern Territory and Logan while taking on a strategic development role with other non-profit organisation including the Archie Roach Foundation – with a particular focus on developing new programs that support emerging First Nations artists.

Craig Spann

Entertainment Business & Music Lecturer

Are you ready to take the next step toward your career in Audio and Entertainment Business Management?

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FAQs

Can I complete both Music and Entertainment Business Management bachelors at the same time?

No, you must complete the course in the order set out. That is, Bachelor of Music for 2 years, followed by Bachelor of Entertainment Business Management for 1 year.

Is JMC Academy a recognised institution?

JMC Academy is broadly recognised and accredited:

Registered Higher Education Provider.
Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
Registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
Regulated by the Australian Skills Quality Authority (ASQA).
Member of the Independent Tertiary Education Council Australia (ITECA).
Nationally recognised within the Australian Qualifications Framework.

Our strong industry links also ensure that JMC Academy qualifications are recognised within the creative industries.